The statistics are in, and they’re pretty scary. Every year, homeowners lose thousands of dollars to HVAC problems. In fact, HVAC issues are one of the most common complaints among homeowners. Here are some of the scariest HVAC statistics we found.
One in five homes in the United States has an HVAC system that is more than 20 years old
According to this study by the Residential Air Conditioning Consumer Research Summary report, 76% of homeowners said their HVAC system was more than 10 years old. Over half of the people surveyed said their HVAC units were from 10 to 19 years old.
According to Daffan Cooling and Heating, the average age of HVAC systems at the time of replacement should be around 12 years old.
As a Pro, this is good news for you. This means more routine maintenance is required to help efficiency and decrease the rate of breakdowns. This means perfect timing to maximize your bookings in the off-and-on seasons.
Homeowners spend over $2,000 on energy bills
The average family in the United States can spend about $2,060 on energy bills every year. This can depend on the surrounding climate and how much use the systems have.
As an HVAC professional, your opinions matter to your clients. Providing inspections, installing smart thermostats, or even upgrading a home to accommodate energy-efficient solutions are ways to not only make your clients’ homes energy efficient but book more jobs such as routine maintenance or smart home system installations.
Recommending systems that are SEER efficient is another way to make sure your customer’s homes are properly serviced.
The HVAC industry will grow by 13% by 2028
Unlike many industries, HVAC is here to stay, and with good reason. By the year 2028, expected growth in the field is expected to increase by 455.96 billion.
This means more chances for you to grow your business. Take advantage of marketing opportunities and drive referrals and repeat business.
You can also advertise online through pay-per-click ads, banners, or social media ads to take advantage of this period of growth. Make sure you target your ads properly so they reach your target audience.
83% of consumers say the cost was not the main factor when deciding on their HVAC system
As an HVAC professional, you understand that cost is a factor when recommending HVAC units that are SEER certified and the best option for your clients. But many consumers say that cost is not the main factor for them which offers a unique positioning for you.
You’re able to offer an HVAC system that is the best for the job. Although that system may cost more upfront, you can offer solutions that leverage seasonal trends or offer promotions.
90% of homeowners used air conditioning in 2020
With more and more homeowners using air conditioning, as a Pro, you’re able to offer customers solutions that will keep their homes cool and efficient. This could mean more opportunities for routine maintenance, upsells, and estimating.
While many of these statistics may seem scary on the surface, they offer a unique opportunity for HVAC professionals. From upsells to routine maintenance opportunities, you can keep your business customer-centered and keep your customers’ homes heated and cooled during the on and off seasons.
Keep your process streamlined and simplified and keep your business working for you.